Kuyichi factory

Kuyichi opens its factory doors

Haarlem, The Netherlands – Kuyichi, the sustainable denim brand will communicate fully transparent about its production chain. It is now possible to find out how, where and by whom the Kuyichi products are made. Unique in the fashion industry, which is often under attack because of poor working conditions of factory workers and environmental pollution.

Kuyichi hopes to inspire and encourage others with this innovative initiative.

Poor image apparel industry

Fashion brands are confronted with civil society and consumers who want to know where and how their clothes are made. This has everything to do with the bad image that the fashion industry has built up over the years. Think of the poor working conditions, low wages, exploitation, child labour and environmental pollution. This has to be changed. Therefore Kuyichi decided to take the next step and opens its factory doors.

Complete transparency (Let’s be true)
Kuyichi recently launched their new website. The doors of the factories are literally opened by the campaign Let’s be true. Consumers are invited to see where and how Kuyichi products are made. Now it’s possible to find out where the cotton comes from, where the fabric is woven, and where the products are stitched. The consumer is also able to see portraits and videos of the factory employees. In this way, the consumer can see the people behind the products. The true stories behind the product. And as a conscious consumer, you are interested where your clothes are made and under which circumstances? Right ? From now on it is possible.

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Cooperation Fair Wear Foundation & Made-By

Kuyichi is the first denim brand (since 2001) that uses organic cotton, recycled cotton, recycled PET bottles and materials such as hemp and tencel for their collections. Kuyichi is working under the verification standard of Fair Wear Foundation (FWF), an independent, non-profit organisation dedicated to improving labour conditions for garment workers around the world. Kuyichi shares their mission and works towards concrete improvements for workers in their environment, FWF verifies which improvements are made.
Together with the non-profit organisation Made-By they measure, benchmark, track and credibly communicate their social and environmental sustainability progress. Made-By reports their progress through Made-By’s publicly available scorecard.

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Inspiration

Kuyichi recognises that they are all interconnected to the larger environmental and social system and make decisions accordingly. Slow fashion encourages a system thinking approach because it recognizes that the impact of their collective choices can effect the environment and people. That’s why they want to inspire others, to do the same or even better.

Inspiration

Kuyichi recognises that they are all interconnected to the larger environmental and social system and make decisions accordingly. Slow fashion encourages a system thinking approach because it recognizes that the impact of their collective choices can effect the environment and people. That’s why they want to inspire others, to do the same or even better.

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