Just an ordinary wonderful Friday

Our inbox is flooded with Black Friday emails. Black Friday Sale 60% off – €3 Deals – up to 70% off – This weekend only Black Friday collection from €4,99 – Sale up to 80% off.

Traditionally, today is Black Friday — the day after Thanksgiving when mass holiday shopping kicks off. Brands have announced their large sales and give additional Black Friday discounts for the weekend.

There’s no Black Friday at KUYICHI. Not a single item with discount prices. Earlier this year, we stopped discounting our collection. We do not partake in a cultural craze with permanent sales and a race to the bottom. We believe that clothing is not a disposable item at the price of a frappuccino or a gin-tonic.

Every clothing item is hand made by many hands, often at the far side of the world. Every item has traveled thousands of miles from the cotton field to a spinning mill, from weaving plant to a factory, and finally from distribution warehouse to your local store. Is that worth a mere €5? At this price, an item cannot be fairly made.

KUYICHI has embraced the principle of slow fashion. We believe in producing fair and sustainable products. We say that clothing does not need to be old and gone after two months, but that it keeps its value. Clothing does not corrupt. We choose a good story over discount prices.

So, don’t have yourself a Black Friday, but just an ordinary wonderful Friday.

Clip about Black Friday from the film ‘The True Cost‘ >>