Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution and poverty they saw. The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly worn product made of cotton is a pair of jeans, so we started making 100% organic denim.
Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Pesticides pollute soil and water, killing wildlife and harming communities. With organic agriculture natural fertilizers and fertilizing techniques are used instead. Some of these techniques being compost, manure, naturally derived mineral and plant fertilizers, and crop rotation. Compared to conventional cotton, organic cotton has some major benefits: A lower carbon footprint, because organic cotton farming requires less energy and healthy organic soil can store more carbon. Furthermore, the production process also requires less water and it enormously reduces the grey water footprint (polluted water). Last but not least organic cotton is grown from non-genetically modified seeds (GM), which means organic farmers keep control on their own business and they do not have to buy expensive GM seeds.
On this picture you see co-owner for Kuyichi Floortje Dessing. She visited one of our suppliers in Pakistan. Read more about Soorty here.