Category Archives: Behind the Denim

By Sympany By Kuyichi

What makes our By Sympany by Kuyichi jeans so special

You might have already heard about our by Sympany by Kuyichi project that we launched last November. By joining forces with Sympany, a sustainable textile collector, we created two pairs of jeans together (Jenna for women and Jamie for men). There are quite some things that make this project very special. They are not only made in […]

Peta header

PETA Approved

For all vegans out there! We’re very proud to announce that as of last October we are officially PETA approved! The reason we decided to apply and why we think it is important to be PETA approved, is because we believe consumers should have a clear option for garments that don’t contain any animal-derived products. Furthermore, […]

Jeanologia Laser

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed denim. However, to give your jeans these fades, most washing techniques require a lot of water and chemicals. Fortunately, there has been a revolution when it comes to making your jeans look worn-in. With […]