This product is made with...

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Undyed

We love natural colours, bright and vibrant or clean and easy on the eye. Cotton has a beautiful look of its own. Our Undyed styles are not bleached or dyed and do not get a wash afterwards. Reducing a massive amount of water and energy in the process by skipping these steps. The end result shows the true colour of this beautiful fibre and feels soft as a cloud.

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