This product is made with...

GOTS Certified

All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer. Read more about our choice to only work with GOTS certified organic cotton here.

Natural Indigo

The color indigo has a rich history. Natural indigo is one of the oldest colors used for dyeing textiles. Blue pigments – from blue plants – were rare and therefore it was an expensive color. In the 19th century synthetic indigo was developed which made it cheaper to use. Unfortunately, synthetic pigments cause way more pollution, as these pigments don’t biodegrade and therefore the water needs to be filtered with care. Our first wash with natural indigo is the Herbal Blue.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

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