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PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Post-Consumer Recycled Denim

PCRD stands for Post-Consumer Recycled Denim, which means that the fibre being used for new denim, has already had a full life. It has been produced, worn and discarded. After cutting off the top of the jeans, the remains are shredded and then blended into new yarns. The top with the waistband is cut off as it contains a lot of metal parts, that can disrupt the shredder. Using the post-consumer clothing wastestream has several benefits. Fewer clothes will end up in landfill and fewer chemicals and water are needed for cotton production and fabric dyeing.

Tencel

Tencel is made from eucalyptus wood pulp. In production over 99% of the solvents and chemicals used are captured and recycled. Making Tencel fibres reduces greenhouse gas emissions by almost 50% and water consumption by 90% versus conventional cotton. It feels soft, doesn’t crease and is durable.

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