This product is made with...

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Recycled Polyester

Plastic bottles are collected, shredded and re-spun. This saves over 75% of the greenhouse gas emissions and more than 90% of the human-toxic chemicals needed to produce virgin polyester. Furthermore recycling PET stops plastic from polluting the land and oceans, and it gives a soft and smooth look and feel to the fabric. We always choose recycled polyester over virgin polyester if possible.

Tencel

Tencel is made from eucalyptus wood pulp. In production over 99% of the solvents and chemicals used are captured and recycled. Making Tencel fibres reduces greenhouse gas emissions by almost 50% and water consumption by 90% versus conventional cotton. It feels soft, doesn’t crease and is durable.

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