This product is made with...

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

Post-Consumer Recycled Denim

PCRD stands for Post-Consumer Recycled Denim, which means that the fibre being used for new denim, has already had a full life. It has been produced, worn and discarded. After cutting off the top of the jeans, the remains are shredded and then blended into new yarns. The top with the waistband is cut off as it contains a lot of metal parts, that can disrupt the shredder. Using the post-consumer clothing wastestream has several benefits. Fewer clothes will end up in landfill and fewer chemicals and water are needed for cotton production and fabric dyeing.

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