This product is made with...

GOTS Certified

All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer. Read more about our choice to only work with GOTS certified organic cotton here.

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Post-Consumer Recycled Denim

PCRD stands for Post-Consumer Recycled Denim, which means that the fibre being used for new denim, has already had a full life. It has been produced, worn and discarded. After cutting off the top of the jeans, the remains are shredded and then blended into new yarns. The top with the waistband is cut off as it contains a lot of metal parts, that can disrupt the shredder. Using the post-consumer clothing wastestream has several benefits. Fewer clothes will end up in landfill and fewer chemicals and water are needed for cotton production and fabric dyeing.

The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
Thank you for subscribing!