Author Archiv: Sara Dubbeldam

Why we want you to buy consciously (and skip the Black Friday sale)

Black Friday is just around the corner. Many brands are preparing for a huge devaluation of their goods. People are already on the lookout for the best deals and signs like “shop until you drop” are everywhere. Black Friday is annually ‘celebrated’ the day after Thanksgiving and the biggest starting signal for sale each year. […]

Denim recycling collab: the Utrechtse Jeans

We’re very proud to announce the launch of a special recycling project that we did with one of our dear retailers, De Rode Winkel: The ‘Utrechtse Jeans’. It’s an exclusive special edition denim, made from old jeans that were worn by Utrechters (residents of our hometown). They were collected earlier this year and we recycled […]

Where does our name come from?

Kiyuchu, Kichu – We’ve heard it all over the years. What is Kuyichi and what does our name mean? There’s a good reason why we chose it and to understand, we have to take a little dive into our heritage. Our journey started in 2000, on the cotton fields of Oro Blanco, Peru. When one […]


Who make our clothes? How we work with our suppliers

  It’s Fashion Revolution Week. An important week, in which the entire sustainable fashion industry focuses on brands to become more transparent about their supply chain. Who make our clothes? Where are they sourced and produced? And, most importantly, under which circumstances? To us, ethical production and transparency aren’t things that we’ve started doing recently, […]

Antoine Peters Kuyichi

KUYICHI X ANTOINE PETERS collection launch

We are excited to launch our latest collaboration: the KUYICHI X ANTOINE PETERS collection. We love Antoine Peters‚ positive view on the world and his conscious and exploring design approach. Great fit! The Dutch designer created a complete top collection for Kuyichi, celebrating our heritage and our common love for sharing optimism with the world. […]

By Sympany By Kuyichi

What makes our By Sympany by Kuyichi jeans so special

You might have already heard about our by Sympany by Kuyichi project that we launched last November. By joining forces with Sympany, a sustainable textile collector, we created two pairs of jeans together (Jenna for women and Jamie for men). There are quite some things that make this project very special. They are not only made in […]