• HOW WE LIMIT OUR DENIM WATER FOOTPRINT (AND HOW YOU CAN LIMIT YOURS)

    HOW WE LIMIT OUR DENIM WATER FOOTPRINT (AND HOW YOU CAN LIMIT YOURS)

    HOW WE LIMIT OUR DENIM WATER FOOTPRINT (AND HOW YOU CAN LIMIT YOURS)   We fight for a denim industry that thrives on healthy, happy people and a blooming environment. Fighting against water pollution is an important part in this, so we work on several ways to limit our water footprint. The denim production process is usually a dirty business At this moment still...
  • Why we want you to buy consciously (and skip the Black Friday sale)

    Why we want you to buy consciously (and skip the Black Friday sale)

    Black Friday is just around the corner. Many brands are preparing for a huge devaluation of their goods. People are already on the lookout for the best deals and signs like “shop until you drop” are everywhere. Black Friday is annually ‘celebrated’ the day after Thanksgiving and the biggest starting signal for sale each year. Where the day before we all counted our blessings,...
  • KUYICHI SIGNS THE TRANSPARENCY PLEDGE

    KUYICHI SIGNS THE TRANSPARENCY PLEDGE

    “Take a stand”, “make a fist” and “be conscious in what you buy”. We can endlessly keep throwing statements, and for sure we will since the fashion industry absolutely needs that radical change, but how can we expect from you to make a conscious choice when the journey behind clothing items remains untraceable? On November 12th this year we officially sealed the promise towards...
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