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PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Recycled Cotton

Since 2012 we have been using recycled cotton in our denim fabrics. Used cotton is shredded and re-spun into a new one-of-a-kind yarn. Recycling greatly reduces the water, energy and chemicals needed to produce new fibres. A part of our 2017 denim collection consists of 13% and 29% recycled cotton. We aim to use more recycled cotton fabric in the future.

T400

T400 ecomade is an innovation fibre from Lycra. It’s composed from one part recycled PET, one part plant-based and one part virgin polyester, adding up to 65% being recycled or renewable. Exposure to body warmth creates the stretch, instead of tension. The biggest benefit is the recovery, it turns back to it’s original shape, creating a lasting fit of your denim.

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