With the beginning of spring – the beginning of the season of growth and greens – we want to focus on regreening our planet. In collaboration with Justdiggit and Antoine Peters we developed a fashion statement Tee.
We want to raise awareness about the threats of global warming and show that the power to change is in our own hands. This ethically clean and organically produced Tee shows your love for the environment and actually contributes to the regreening of the Earth. All the profits go to the landscape restoration projects of Justdiggit.
Justdiggit is a Dutch NGO that develops large scale landscape regreening projects with a positive climate impact. They make use of different types of techniques for collecting rainwater so that it can penetrate the earth again and give vegetation a chance to recover. This process stimulates plant growth, restores the water cycle and gets nature back into balance. More greens is more oxygen, less CO2 and a cooler planet for us all.
“ If we can warm up the earth, we can also cool it down “
Justdiggit is active in various countries including Kenya and Tanzania. Due to their size and location, these projects not only lead to local benefits such as biodiversity and water and food security, but also improve the climate of the entire region. The greener the earth, the cooler the planet.
The all-over print is designed by Antoine Peters. It is a result of his love for prints and will to contribute to a better environment.
“ It is foremost a design that people like to wear because they find it beautiful, but if you come closer you’ll discover different icons. This makes the Tee a conversation-starter. It secretly is a fashionable infographic that shows the different steps in the regreening projects of Justdiggit. “
Antoine Peters‘ creative studio shifts within fashion, art and architecture. His projects are at the intersection of product-design, fashion-design, print-design and art installations. Antoine wants to bring serious matter in a light manner, so a new unbiased perspective arises. According to Antoine fashion, art and design are optimism. And his expending universe is about spreading a little smile.
The beautiful pictures are by the hands and eye of amazing photographer Marc Haers and styled by Inez Naomi. The concept also shows the different stages of the landscape restoration projects of Justdiggit. You start with the soil, bring water back so it can lead to vegetation again.