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LATEST KUYICHI ARTICLES

START THIS NEW YEAR FRESH

Just a few organic quality jeans with the perfect fit, a denim overshirt made from 99% recycled materials, a timeless turtleneck that doesn’t itch, a nice relaxed hoodie and the ultimate basic tee. We’ve carefully built our collection to give you everything you need for a fresh start of the year. Let’s make 2021 an even more sustainable one and buy less, take care and make things last. We introduce to you our best tips to create a truly sustainable wardrobe. Read more...

THE HISTORY, PRESENT AND FUTURE OF INDIGO DYING

There is no denim without indigo. Indigo is the key vibrant blue pigment that is used to dye jeans in the typical ‘denim blue’ colour. Originally, natural indigo is made from different kinds of plants. But nowadays, almost all indigo used to dye denim is synthetic. But where does it come from and how is it made? Read more...

RENT YOUR GOODS

Let’s get circular! We love to collaborate with companies that want to work towards a better fashion future. That’s why we partnered up with UNOWN, an online rental service for sustainable women’s fashion in Germany. They’re making fashionable clothing more sustainable, by extending their lifetime. An important step towards a more circular fashion system. Read more...

HOW TO TAKE PROPER CARE OF YOUR JEANS

The denim industry is a dirty business. Good thing: there are many ways to keep the impact of your jeans as low as possible. We take our responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can also make a difference. Not only by choosing for organic jeans – well done if you already did! 🙂 – but also by taking care of them well. Read more...

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