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We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.


We love natural colours, bright and vibrant or clean and easy on the eye. Cotton has a beautiful look of its own. Our Undyed styles are not bleached or dyed and do not get a wash afterwards. Reducing a massive amount of water and energy in the process by skipping these steps. The end result shows the true colour of this beautiful fibre and feels soft as a cloud.

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