The landscape of certifications can be cloudy. There are plenty when it comes to fashion and they are hard to tell apart. They do have an important role when it comes to organic cotton. Since organic is not a protected name, the certifications give a guarantee to you – the people choosing organic over conventional cotton. So what is organic cotton? Which certifications are there, what are the ...

On Black Friday, already unfair prices get reduced , with tragic consequences for the environment and garment workers. Skip Black Friday. Read why here!

Get Away Spots in The Netherlands With the summertime hanging just around the corner, all of us are in the mood to wind down and get away, even if it's just for one or two days. During these uncertain times, it is difficult to spontaneously plan a vacation abroad. However, even though vacations are considered to be ...

How to go against greenwashing In recent years, we’ve all come to realize the importance of our earth. Scientists have shown us that climate change is real, and we must change the ways in which we live on this earth. Fast forward to the year of 2021, we’ve seen many sustainable changes develop in society, both among ...

Why you should care about water We are excited to release our water report in collaboration with the Water Footprint Implementation! In this report, you can find extensive information on the importance of water on our earth, and how we deal with water in our pure denim products. This report would not exist witho...