Why you should care about water

We are excited to release our water report in collaboration with the Water Footprint Implementation! In this report, you can find extensive information on the importance of water on our earth, and how we deal with water in our pure denim products. This report would not exist without Water Footprint Implementation, a team of water experts who provide insights and effective solutions for organizations that want to lower their water footprint.

The collective is built upon the Water Footprint Assessment, a method developed by Arjen Hoekstra in 2002 to measure the amount of freshwater that is being used by companies in the production of goods and services in their supply chain. Within this method, they divide three ‘types’ of water: green water from natural rainfall, blue water from ground- and surface water sources and grey water from water pollution. This method ultimately helps organizations determine how they can bring down their water consumption.

The production of denim consumes a lot of water. Did you know that the average Water Footprint of one kg of cotton is 10000 litres, but can also be as high as 20000 litres? Denim is highly cotton dependent and therefore it is important that the denim industry thinks about their water use. Needless to say, as a sustainable brand, we care about our impact on the environment and try to make conscious choices every step of the way. Luckily, the assessment showed that we’re already on the right track! But, with the insights and practices of the water footprint assessment, we’ll try to make better informed impactful decisions to lower our water use in our production process.

We’re already doing a lot with a water-conscious mind, like choosing our materials. Kuyichi only uses GOTS certified organic cotton, which has a lower water footprint than conventional cotton. This is mainly because of its farming practices, organic cotton uses a lot less irrigation, along with no synthetic fertilizers or pesticides, which reduces polluted water as well. A lot of our denim also contains recycled fibres, like recycled worn denim. This reduces water use as we are blending already made denim fibres in new jeans. We also try to limit the use of synthetic fibres as much as possible. Virgin synthetic fibres have a major water footprint in production, mainly because of the pollution that comes with it.

A clear insight of this report is that the footprint of the production processes is just a small part of the total water footprint. This is partly because materials are super water-intensive, but also because our producers already work hard on limiting their water footprint in production. Not only by reducing water use but also by making sure that the used water is cleaned correctly. We’re proud to be working with partners that do not only put in a major effort to improve but can prove it in numbers too. For this assessment, we collaborated with our partners Soorty, located in Pakistan, and Bossa, located in Turkey.

More detailed insights can be found in our Water Report. Here, limitations and need for further research are also addressed, to ensure this gets more careful examination in further research. With this report, we open up about our water footprint and we hope that more and more brands will do the same. We give thanks to the Water Footprint Implementation team for providing us with useful insights that truly make a positive impact in the way we, at Kuyichi, look at our water footprint.