Amsterdam-based Annemieke van Beek is the artist behind Art in Return. She graduated from the Fashion Academy AMFI and Art Academy St. Joost, and she has worked in fashion for 25 years as a creative director for several international fashion brands. Her endless love for art and creating inspired her to change her career. In 2019, Annemieke started making three-dimensional artworks, offering them on her platform Art in Return.
‘What to wear when you create?’
That’s the question that came to Annemieke’s mind when the owner of Kuyichi came by her atelier to acquire an art piece. ‘Art in Return’s work is not for sale, you can get it by making a trade. With something that inspires or sustains the project. Or just with something fun!’
‘I create to live with a full heart and not with full pockets!’
In exchange for a work of art, Kuyichi offered Annemieke the opportunity to design her own denim jumpsuit, using her fashion experience once again. The aim was to produce as sustainable as possible by using Kuyichi's recycled denim. Kuyichi and Annemieke decided to produce a limited edition jumpsuit and connect it to a great cause.