https://a.storyblok.com/f/180781/2362x1182/30577f6f55/concept-logo-cotton-in-conversion.png

YOU'VE FOUND YOURSELF A COTTON IN CONVERSION JEANS, HOORAY!

By wearing these jeans, you're supporting a farmer in its transition towards organic practices. The process takes up to three years and is costly and full of risks for the farmer. By making cotton in conversion jeans we support the organic cotton revolution together!

https://a.storyblok.com/f/180781/512x640/6f0e6ac15b/why-farmers-struggle-blog-2.png

The benefits

https://a.storyblok.com/f/180781/2362x1182/b1d04f5641/concept-logo-support.png
Supporting the farmer

Cotton in conversion helps farmers make the step towards organic farming. Organic farming has proven to improve farmers' livelihoods. Not only in their own health but also in financial stability.

https://a.storyblok.com/f/180781/x/f89d6bf219/concept-logos-12.svg
Synthetic pesticide-free

From the beginning of the conversion process, farmers use organic farming practices. They fully eliminate the use of synthetic pesticides and artificial fertilisers.

https://a.storyblok.com/f/180781/x/3cdcb390a1/concept-logos-11.svg
Healthy for water & soil

Switching to organic practices rebalances the soil, retains water longer and decreases irrigation. No nasty pesticides can leach into the soil or groundwater.