Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution and poverty they saw.
The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly worn product made of cotton is a pair of jeans, so we started making 100% organic denim.
Environmental & social Responsibility
At Kuyichi we believe in taking environmental and social responsibility for our actions.
This includes more than making just good products at the right price.
We want to give a positive impulse to the garment industry by choosing organic and recycled materials.
We select our suppliers with care and want to improve conditions in this industry.
Since the beginning of Kuyichi in 2001, this has been the core of our company.
100% Organic cotton
All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. It is also better for the people who work with it and for your own skin.Pure Materials
Your logo should also send out a message, so that’s what we tried. The message?
‘We love the world and want to have a positive contribution to a better environment.’
The circle in our logo stands for the world. The earth we all live on. The plus sign is the positive contribution we want to make. We hope – and aim – to make this world more positive with our pure goods by creating a socially and environmentally healthier fashion industry.
Kuyichi is the name of the Peruvian god of the Rainbow.
This God brings colour and positivity to society.
We want to bring a positive change in the clothing industry and our journey started in Peru. The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru.
That’s why we chose Kuyichi as our name.
We started the organic revolution as being the first brand to produce organic jeans. Along the way, we realised that our collection is timeless and keeps its value. We started loving the concept of slow fashion. A beautiful pair of jeans only increases in value and starts telling a story the longer you wear it. That’s why we have let go of the seasonal collections. Furthermore, we’ve decided to stop practising sale for a few reasons. In short: we believe the products’ value doesn’t change over time and that the products should always have a fair price for the consumer, the retailers and our workers. You can read our complete vision on sale in our ‘final sale’ blog.
Besides taking it slow, we think that recycling is a big part of the solution as well. We work with different partners to make beautiful new things out of old denim. A part of our denim fabrics consists of recycled denim.