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YOU'VE FOUND YOURSELF A RECYCLED COTTON JEANS, HOORAY!

To create a world that is future-proof, we need to limit and re-use our waste. Only less than 1% of all discarded clothing is made into new clothing. By going for a recycled cotton jeans you lower the environmental impact of your jeans and become part of a circular future. Making you a real hero! Let's dive deeper into recycling.

The benefits

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Saved from landfill

Through utilising waste streams we save waste from ending up in landfill or being incinerated.

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Water & energy saving

Recycled materials make the growth and production of new materials obsolete. Recycling has a lower water and energy impact than creating new.

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Circular future

A circular economy has to take care of the resources we have. Textile-to-textile recycled materials are essential in becoming circular.

PURE PROCESS
PURE PROCESS

Types of recycled cotton

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Pre-consumer recycled cotton

Cotton waste from the production process

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Post-consumer recycled cotton

Cotton waste from used textiles, like bed linen and worn denim.

Ethically made to last since 2001
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