This product is made with...

MicroModal

Micro-modal is a super soft fabric that uses finer fibres compared to normal modal. The cellulose source comes from sustainable beech tree nurseries. Lenzing makes this fibre in a closed-loop process that limits the use of water and energy and recovers the resources needed for the production of the fibres. It saves over 10 times the amount of water needed for conventional cotton production. The micro-modal fibres have a low environmental footprint and are compostable.

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

T400

T400 ecomade is an innovation fibre from Lycra. It’s composed from one part recycled PET, one part plant-based and one part virgin polyester, adding up to 65% being recycled or renewable. Exposure to body warmth creates the stretch, instead of tension. The biggest benefit is the recovery, it turns back to it’s original shape, creating a lasting fit of your denim.

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