This product is made with...

GOTS Certified

All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer. Read more about our choice to only work with GOTS certified organic cotton here.

PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Recycled Cotton

Since 2012 we have been using recycled cotton in our denim fabrics. Used cotton is shredded and re-spun into a new one-of-a-kind yarn. Recycling greatly reduces the water, energy and chemicals needed to produce new fibres. A part of our 2017 denim collection consists of 13% and 29% recycled cotton. We aim to use more recycled cotton fabric in the future.

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