This product is made with...

Natural Indigo

The color indigo has a rich history. Natural indigo is one of the oldest colors used for dyeing textiles. Blue pigments – from blue plants – were rare and therefore it was an expensive color. In the 19th century synthetic indigo was developed which made it cheaper to use. Unfortunately, synthetic pigments cause way more pollution, as these pigments don’t biodegrade and therefore the water needs to be filtered with care. Our first wash with natural indigo is the Herbal Blue.

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. Read more about the kind of organic cotton that we use here.

Recycled Polyester

Plastic bottles are collected, shredded and re-spun. This saves over 75% of the greenhouse gas emissions and more than 90% of the human-toxic chemicals needed to produce virgin polyester. Furthermore recycling PET stops plastic from polluting the land and oceans, and it gives a soft and smooth look and feel to the fabric. We always choose recycled polyester over virgin polyester if possible.

Tencel

Tencel is made from eucalyptus wood pulp. In production over 99% of the solvents and chemicals used are captured and recycled. Making Tencel fibres reduces greenhouse gas emissions by almost 50% and water consumption by 90% versus conventional cotton. It feels soft, doesn’t crease and is durable.

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