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PETA

We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Tencel

Tencel is made from eucalyptus wood pulp. In production over 99% of the solvents and chemicals used are captured and recycled. Making Tencel fibres reduces greenhouse gas emissions by almost 50% and water consumption by 90% versus conventional cotton. It feels soft, doesn’t crease and is durable.

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