This product is made with...

100% Recycled

The future is circular and recycling is essential to get there. This denim is made from 100% pre-consumer recycled cotton fibres. Cotton scraps from production are shredded and refibred to . Every production process generates some kind of waste. By wearing this denim you’re giving these ‘wasted’ materials a second chance. To top it off, this fabric is dyed with ‘Save Water Dye’ technology, saving 85% of water in the dyeing process!


We're very proud to announce that almost all of our Pure Goods are officially PETA approved! PETA provides companies and consumers with a list to identify and avoid animal ingredients in textiles, shoes and accessories. To ensure our suppliers are compliant with the PETA certificate, we provide all our suppliers with our own questionnaire which they have to check and sign to confirm that they do not use animal contents in the garments with the PETA approved trademark.

Recycled Cotton

Since 2012 we have been using recycled cotton in our denim fabrics. Used cotton is shredded and re-spun into a new one-of-a-kind yarn. Recycling greatly reduces the water, energy and chemicals needed to produce new fibres. A part of our 2017 denim collection consists of 13% and 29% recycled cotton. We aim to use more recycled cotton fabric in the future.

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