Joy is our comfort denim with a regular waist and straight leg. The wider and curved waistband ensures optimal comfort. The Joy Medium Blue is vegan. The patch is made of jacron instead of leather.
Fabric composition: 99% Organic cotton 1% Elastane
The Joy Medium Blue is finished with a jacron patch on the back. This makes it a vegan denim. The cotton that is used is GOTS certified as well as the fabric. Cotton certification: GOTS Fabric certification: GOTS
All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton.
All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer.
Many denim brands use a leather patch on their jeans. We decided to stop with the use of leather since 2016. We replaced the patch for a patch made of jacron, which makes most Kuyichi jeans vegan. Jacron is made of recycled paper. It is a washable and very resistant material.