All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton.
All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer.
Since 2012 we have been using recycled cotton in our denim fabrics. Used cotton is shredded and re-spun into a new one-of-a- kind yarn. Recycling greatly reduces the water, energy and chemicals needed to produce new fiber. A part of our 2017 denim collection consists of 13% and 29% recycled cotton. We aim to use more recycled cotton fabric in the future.