All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton.
All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer.
The term ‘Fairtrade’ is used to describe the certification and labelling system governed by Fairtrade International. This system allows consumers to identify goods that have met internationally-agreed Fairtrade Standards. The Fairtrade logo on clothing means that farmers in developing countries get paid a fair price for their cotton. Currently a small part of Kuyichi’s collection is Fairtrade certified, for example tops produced at Chetna Organic.