CRAFTED WITH LOVE

The "IN PLAY" collection is a collaboration with our repair colleagues at MENDED! We are introducing a bold new capsule collection made entirely from B-choice and post-consumer denim. Come and experience firsthand how we've transformed these forgotten jeans into unique, must-have pieces. Each piece is handcrafted in the Netherlands from existing jeans.  During the event, you get to be the first to see and feel the items in real life. 

LAUNCH EVENT AT DE RODE WINKEL

Mark your calendars and head over to our friends at De Rode Winkel in Utrecht on Wednesday, May 15th, from 17:00h onwards. We'll be creating a relaxed and inspiring atmosphere with cocktails and finger food. You can explore the collection up close, learn more about the "IN PLAY" vision, and mingle with the team behind the collection. 

SEE YOU THERE

This is your opportunity to be among the first to witness the "IN PLAY" collection. Snag a truly one-of-a-kind piece before it hits the online store. We’re happy to be hosting this launch at our long-time partner, De Rode Winkel. In our home city Utrecht and surrounded by our own jeans. We hope to see you there!