Shop Blog | Het Faire Oosten

In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s [...]

Alliance for Responsible Denim

We’re proud to be a member of the ‘Alliance for Responsible Denim’ –  or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The [...]

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these [...]

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New head office

We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an [...]

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Pure goods need good care

Kuyichi x Seepje  When you’re a parent, you take good care of your kids.                                  [...]

Organic cotton

Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution [...]

New supplier Soorty

A brand new Kuyichi collection is coming soon. This collection is made by our new supplier Soorty. Soorty is a manufacturer of denim garments, established in 1983 and located in Pakistan. And [...]

Underwaterproject – Think about plastic

“The biggest threat to this planet is the belief that someone else will save it” The oceans are said to be under an unprecedented threat as never before with pollution, [...]