Dry denim | Wear it, live it

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Shop Blog | De Rode Winkel

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Global Fashion Agenda

In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion [...]

Shop Blog | Het Faire Oosten

In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s [...]

Alliance for Responsible Denim

We’re proud to be a member of the ‘Alliance for Responsible Denim’ –  or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The [...]

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these [...]

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New head office

We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an [...]

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Pure goods need good care

Kuyichi x Seepje  When you’re a parent, you take good care of your kids.                                  [...]