Kuyichi Pure Goods | Organic Style Conscious Denim | Official Website

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Our heritage

Kuyichi is the name of the Peruvian god of the Rainbow.
This God brings colour and positivity to society.
We want to bring a positive change in the clothing industry and our journey started in Peru. The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru.
That’s why we chose Kuyichi as our name.

PURE PRODUCTION

At Kuyichi we believe in taking environmental and social responsibility for our actions.
This includes more than just making good products at the right price.
We select our suppliers with care and want to improve conditions in this industry.
Since the beginning of Kuyichi in 2001, this has been the core of our company.

Read all about our pure production

BLOG POSTS

Shop Blog | De Rode Winkel

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Global Fashion Agenda

In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion [...]

Blog Het Faire Oosten

Shop Blog | Het Faire Oosten

In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s [...]

Bossa Turkey

Alliance for Responsible Denim

We’re proud to be a member of the ‘Alliance for Responsible Denim’ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The [...]

Jeanologia Laser

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these [...]

2 Comments

New office

New head office

We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an [...]

2 Comments

Kuyichi X Seepje Care

Pure goods need good care

Kuyichi x Seepje When you’re a parent, you take good care of your kids. [...]

Floortje Dessing Post

Organic cotton

Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution [...]

STORE LOCATOR

Want to fit your new pair of jeans first? Try them on in a store nearby

Find a store near you

Instagram feed

--- Dutchies Only ---
[3/3]

--- Dutchies Only --- [3/3] "De eerst zo stugge stof plooit zich als een tweede huid om mijn lijf en heeft unieke verkleuringen en slijtageplekken gekregen." + + + @triodosbanknl #linkinbio #dutchiesonly #orgoogletranslate #ikhebmzelfook #triodos #buythechange #drydenim #bournejacket #6jearsofwearing #puredenim #puregoods

---Dutchies Only---
[2/3]

---Dutchies Only--- [2/3] "Een kledingstuk heeft een bepaalde waarde, en dat is na één seizoen niet ineens veranderd." + + + @triodosbanknl #linkinbio #dutchiesonly #orgoogletranslate #ikhebmzelfook #triodos #buythechange #drydenim #bournejacket #6jearsofwearing #puredenim #puregoods

--- Dutchies Only ---
[1/3] Peter tells all about his favourite - Kuyichi - product in this 'Ik heb 'm zelf ook '-story of @triodosbanknl.
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#linkinbio #dutchiesonly #orgoogletranslate #ikhebmzelfook #triodos #buythechange #drydenim #bournejacket #6jearsofwearing #puredenim #puregoods

--- Dutchies Only --- [1/3] Peter tells all about his favourite - Kuyichi - product in this 'Ik heb 'm zelf ook '-story of @triodosbanknl. + + + #linkinbio #dutchiesonly #orgoogletranslate #ikhebmzelfook #triodos #buythechange #drydenim #bournejacket #6jearsofwearing #puredenim #puregoods

+++ New Blogpost +++
Together with @derodewinkel we will also start something exciting! Stay tuned for that!
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#newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ New Blogpost +++ Together with @derodewinkel we will also start something exciting! Stay tuned for that! + + + #newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ New Blogpost +++
When denim became more and more into fashion @derodewinkel made the switch. ‘Eventually, young people started wearing jeans as a fashion item. They were inspired by style icons, such as Elvis and Marilyn Monroe.’
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#newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ New Blogpost +++ When denim became more and more into fashion @derodewinkel made the switch. ‘Eventually, young people started wearing jeans as a fashion item. They were inspired by style icons, such as Elvis and Marilyn Monroe.’ + + + #newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ New Blogpost +++
This time we take you to one of our stores with a rich history - @derodewinkel. They have 181 years of experience and are one of the most iconic jeans stores. They used to also have a tailor shop. ‘That’s where we used to make working clothes, for example, doctor’s coats, overalls, any type of work clothing you can imagine’.
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#newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ New Blogpost +++ This time we take you to one of our stores with a rich history - @derodewinkel. They have 181 years of experience and are one of the most iconic jeans stores. They used to also have a tailor shop. ‘That’s where we used to make working clothes, for example, doctor’s coats, overalls, any type of work clothing you can imagine’. + + + #newblog #shopspotlight #derodewinkel #heritage #red #denim #utrecht #newcollabcomingup

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of.
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#linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. + + + #linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of.
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#linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. + + + #linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. Transparency is key.
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#linkinbio #thursdaythoughts #spreadtheword #sustainablefashion #fairfashion #reducereuserecycle #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. Transparency is key. + + + #linkinbio #thursdaythoughts #spreadtheword #sustainablefashion #fairfashion #reducereuserecycle #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

The Light Vintage is a big family with the Kale, Nick and Chris for men and the Haily and Amy for women. They're known for their comfortable fit due to their stretchability. (3/3) +
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

The Light Vintage is a big family with the Kale, Nick and Chris for men and the Haily and Amy for women. They're known for their comfortable fit due to their stretchability. (3/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ With our Light Vintage denim, you still can't control the weather, but it does make you feel summery. That's just óne of the benefits of the Light Vintage family! (2/3)
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ With our Light Vintage denim, you still can't control the weather, but it does make you feel summery. That's just óne of the benefits of the Light Vintage family! (2/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ Come rain or shine! We've come a long way as a civilization, but we haven't figured out a way to control the weather yet (which is probably a good thing). (1/3)
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ Come rain or shine! We've come a long way as a civilization, but we haven't figured out a way to control the weather yet (which is probably a good thing). (1/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods