Kuyichi Pure Goods | Organic Style Conscious Denim | Official Website

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Our heritage

Kuyichi is the name of the Peruvian god of the Rainbow.
This God brings colour and positivity to society.
We want to bring a positive change in the clothing industry and our journey started in Peru. The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru.
That’s why we chose Kuyichi as our name.

PURE PRODUCTION

At Kuyichi we believe in taking environmental and social responsibility for our actions.
This includes more than just making good products at the right price.
We select our suppliers with care and want to improve conditions in this industry.
Since the beginning of Kuyichi in 2001, this has been the core of our company.

Read all about our pure production

BLOG POSTS

kuyichi dry

Dry denim | Wear it, live it

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Shop Blog | De Rode Winkel

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Global Fashion Agenda

In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion [...]

Blog Het Faire Oosten

Shop Blog | Het Faire Oosten

In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s [...]

Bossa Turkey

Alliance for Responsible Denim

We’re proud to be a member of the ‘Alliance for Responsible Denim’ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The [...]

Jeanologia Laser

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these [...]

3 Comments

New office

New head office

We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an [...]

2 Comments

Kuyichi X Seepje Care

Pure goods need good care

Kuyichi x Seepje When you’re a parent, you take good care of your kids. [...]

STORE LOCATOR

Want to fit your new pair of jeans first? Try them on in a store nearby

Find a store near you

Instagram feed

+++ Feature Friday! +++
@thehaguedenim has already won the hearts of many denimheads with his heavy faded denim pics and cool outfits. +
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#featurefriday #friyay #wearit #liveit #tearit #denimevolution #naturalfadings #rawdenim #raw #selvedgedenim #indigo #puredenim #purefades #puregoods

+++ Feature Friday! +++ @thehaguedenim has already won the hearts of many denimheads with his heavy faded denim pics and cool outfits. + + + #featurefriday #friyay #wearit #liveit #tearit #denimevolution #naturalfadings #rawdenim #raw #selvedgedenim #indigo #puredenim #purefades #puregoods

+++ Feature Friday! +++
For some beautiful pictures of nature @jessideluxe_ is the person to follow! She really knows how to get the best shots of all the beauty our planet has to offer. She's wearing our Carey Back 2 Black and our new linen Bali tee.
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#featurefriday #friyay #landscape #autumn #nature #natureaddict #stayandwander #lifeofadventure #naturelovers #veganfashion #purenature #pureautumn #puregoods

+++ Feature Friday! +++ For some beautiful pictures of nature @jessideluxe_ is the person to follow! She really knows how to get the best shots of all the beauty our planet has to offer. She's wearing our Carey Back 2 Black and our new linen Bali tee. + + + #featurefriday #friyay #landscape #autumn #nature #natureaddict #stayandwander #lifeofadventure #naturelovers #veganfashion #purenature #pureautumn #puregoods

+++ Feature Friday! +++
We're very proud that these talented students from @nimeto_excellent are working on a special project for us. Nimeto is one of the best rated trade schools in the Netherlands, so we're very curious to see what these creative minds come up with!
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#featurefriday #friyay #creative #tradeschool #professionals #thefutureisnow #puretalents #puredenim #puregoods

+++ Feature Friday! +++ We're very proud that these talented students from @nimeto_excellent are working on a special project for us. Nimeto is one of the best rated trade schools in the Netherlands, so we're very curious to see what these creative minds come up with! + + + #featurefriday #friyay #creative #tradeschool #professionals #thefutureisnow #puretalents #puredenim #puregoods

+++ Focus Thursday +++
Amy likes all seasons. She feels comfortable during the coldest winter nights and the hottest summer days. Like most Kuyichi jeans she is a hardcore vegan denim. (3/3)
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#focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

+++ Focus Thursday +++ Amy likes all seasons. She feels comfortable during the coldest winter nights and the hottest summer days. Like most Kuyichi jeans she is a hardcore vegan denim. (3/3) + + + #focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

+++ Focus Thursday +++
The Amy Bootcut has a natural Indigo dye, which is less polluting compared to its synthetic counterpart. (2/3)
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#focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

+++ Focus Thursday +++ The Amy Bootcut has a natural Indigo dye, which is less polluting compared to its synthetic counterpart. (2/3) + + + #focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

+++ Focus Thursday +++
This week's focus is on the Amy Herbal Blue. The Amy is a classic bootcut with 37% Tencel, a sustainable fibre which gives the jeans a nice soft touch. (1/3)
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#focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

+++ Focus Thursday +++ This week's focus is on the Amy Herbal Blue. The Amy is a classic bootcut with 37% Tencel, a sustainable fibre which gives the jeans a nice soft touch. (1/3) + + + #focusthursday #tencel #naturalindigo #slowfashion #bootcutjeans #gots #organiccotton #organictothebone #vegan #veganjeans #amy #herbalblue #purevegan #puredenim #puregoods

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#comingsoon #sneakpreview #myfirstorganic

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#comingsoon #sneakpreview #myfirstorganic

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#comingsoon #sneakpreview #myfirstorganic

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+++ Feature Friday! +++
We do not inherit the earth from our ancestors, we borrow it from our children. @grootsheidzitinkleinedingen seems to agree with us as she is reading to her daughter. +
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#featurefriday #friyay #childrenarethefuture #kinderboekenweek2018 #sustainable #future #purefuture #puregoods

+++ Feature Friday! +++ We do not inherit the earth from our ancestors, we borrow it from our children. @grootsheidzitinkleinedingen seems to agree with us as she is reading to her daughter. + + + #featurefriday #friyay #childrenarethefuture #kinderboekenweek2018 #sustainable #future #purefuture #puregoods

+++ Feature Friday! +++ Nothing to add here, @versegoodstore says it all!
#Repost @versegoodstore with @get_repost
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Keep it sexy @kuyichipuregoods 🔥👖 . Cool facts
Kuiychi only use organic denim, so 99% organic cotton and 1% elastane ☁🌿 Good for the earth and for you !
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#organicdenim #organiccotton #jointheuniverse #sustainablefashion #keepitsexy #fairfashion #ecofashion #positivefashion #greenfashion #amsterdam #ethicalfashion #slowfashion #featurefriday

+++ Feature Friday! +++ Nothing to add here, @versegoodstore says it all! #Repost @versegoodstore with @get_repost ・・・ Keep it sexy @kuyichipuregoods 🔥👖 . Cool facts Kuiychi only use organic denim, so 99% organic cotton and 1% elastane ☁🌿 Good for the earth and for you ! _________ #organicdenim #organiccotton #jointheuniverse #sustainablefashion #keepitsexy #fairfashion #ecofashion #positivefashion #greenfashion #amsterdam #ethicalfashion #slowfashion #featurefriday

+++ Feature Friday! +++
@barry_atsma has been a Kuyichi fan for years as we have been a Barry Atsma fan for years. You might know him from one of the many films and series he’s played in. Dutch, English or German, he’s done it all.
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#actor #featurefriday #inspiringpeople #ambassador #barryatsma #puretalent #purepeople #puregoods

+++ Feature Friday! +++ @barry_atsma has been a Kuyichi fan for years as we have been a Barry Atsma fan for years. You might know him from one of the many films and series he’s played in. Dutch, English or German, he’s done it all. + + + #actor #featurefriday #inspiringpeople #ambassador #barryatsma #puretalent #purepeople #puregoods