Kuyichi Pure Goods | Organic Style Conscious Denim | Official Website

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Our heritage

Kuyichi is the name of the Peruvian god of the Rainbow.
This God brings colour and positivity to society.
We want to bring a positive change in the clothing industry and our journey started in Peru. The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru.
That’s why we chose Kuyichi as our name.

PURE PRODUCTION

At Kuyichi we believe in taking environmental and social responsibility for our actions.
This includes more than just making good products at the right price.
We select our suppliers with care and want to improve conditions in this industry.
Since the beginning of Kuyichi in 2001, this has been the core of our company.

Read all about our pure production

BLOG POSTS

Global Fashion Agenda

In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion [...]

Blog Het Faire Oosten

Shop Blog | Het Faire Oosten

In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s [...]

Bossa Turkey

Alliance for Responsible Denim

We’re proud to be a member of the ‘Alliance for Responsible Denim’ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The [...]

Jeanologia Laser

Pure Denim | Washing Techniques

One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these [...]

2 Comments

New office

New head office

We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an [...]

2 Comments

Kuyichi X Seepje Care

Pure goods need good care

Kuyichi x Seepje When you’re a parent, you take good care of your kids. [...]

Floortje Dessing Post

Organic cotton

Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution [...]

Floortje Dessing Soorty

New supplier Soorty

A brand new Kuyichi collection is coming soon. This collection is made by our new supplier Soorty. Soorty is a manufacturer of denim garments, established in 1983 and located in Pakistan. And [...]

STORE LOCATOR

Want to fit your new pair of jeans first? Try them on in a store nearby

Find a store near you

Instagram feed

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of.
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#linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. + + + #linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of.
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#linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. + + + #linkinbio #thursdaythoughts #spreadtheword #reducereuserecycle #sustainablefashion #fairfashion #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. Transparency is key.
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#linkinbio #thursdaythoughts #spreadtheword #sustainablefashion #fairfashion #reducereuserecycle #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

+++ On our website you can read all about the origins of our pure goods. How it's made. Where it's made. What it's made of. Transparency is key. + + + #linkinbio #thursdaythoughts #spreadtheword #sustainablefashion #fairfashion #reducereuserecycle #thinkaboutthefuture #keepyoureyesonthegoal #getthejobdone #bepure #staypure #puregoods

The Light Vintage is a big family with the Kale, Nick and Chris for men and the Haily and Amy for women. They're known for their comfortable fit due to their stretchability. (3/3) +
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

The Light Vintage is a big family with the Kale, Nick and Chris for men and the Haily and Amy for women. They're known for their comfortable fit due to their stretchability. (3/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ With our Light Vintage denim, you still can't control the weather, but it does make you feel summery. That's just óne of the benefits of the Light Vintage family! (2/3)
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ With our Light Vintage denim, you still can't control the weather, but it does make you feel summery. That's just óne of the benefits of the Light Vintage family! (2/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ Come rain or shine! We've come a long way as a civilization, but we haven't figured out a way to control the weather yet (which is probably a good thing). (1/3)
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#linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ Come rain or shine! We've come a long way as a civilization, but we haven't figured out a way to control the weather yet (which is probably a good thing). (1/3) + + + #linkinbio #comerainorshine #rainingcatsanddogs #summerfashion #and #rainyfashion #rainbow #lightvintage #vegan #veganfashion #organic #organiccotton #organictothebone #mensfashion #womensfashion #puresummer #puredenim #puregoods

+++ @barry_atsma is a Dutch actor who has played in many films and series, he has played in foreign films and series as well, for example #hectorandthesearchforhappiness and #badbanks +
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#actor #featurefriday #inspiringpeople #ambassador #barryatsma #pureacting #purepeople #puregoods

+++ @barry_atsma is a Dutch actor who has played in many films and series, he has played in foreign films and series as well, for example #hectorandthesearchforhappiness and #badbanks + + + #actor #featurefriday #inspiringpeople #ambassador #barryatsma #pureacting #purepeople #puregoods

+++ Probably our main ambassador is @eindevandewereld who is a Dutch tv-presenter, traveler and writer. Last but not least she is co-owner of Kuyichi.
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#featurefriday #eindevandewereld #floortjedessing #inspiringpeople #tvhost #purepeople #pureinspiration #puregoods

+++ Probably our main ambassador is @eindevandewereld who is a Dutch tv-presenter, traveler and writer. Last but not least she is co-owner of Kuyichi. + + + #featurefriday #eindevandewereld #floortjedessing #inspiringpeople #tvhost #purepeople #pureinspiration #puregoods

+++ This week’s #featurefriday is all about our ambassadors, talented people who love our brand. @gregorsalto is a DJ who’s style is a mix of soul, Latin-jazz and house. + + + #dj #talent #gregorsalto #inspiringpeople #featurefriday #puremusic #purepeople #puregoods

+++ Three items that serve us only minutes, but ultimately, will stick around for 400 to 1000 years. This means that every plastic item you, your parents and grandparents ever touched still exists in some form, unless it was part of the 5% which has been recycled. (3/3)
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#thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods

+++ Three items that serve us only minutes, but ultimately, will stick around for 400 to 1000 years. This means that every plastic item you, your parents and grandparents ever touched still exists in some form, unless it was part of the 5% which has been recycled. (3/3) + + + #thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods

+++ The Underwater project is about our ‘throwaway-culture’. It is based around three massively used plastic items; the plastic bag, plastic beverage bottle and the coffee to go cup. (2/3)
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#thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods

+++ The Underwater project is about our ‘throwaway-culture’. It is based around three massively used plastic items; the plastic bag, plastic beverage bottle and the coffee to go cup. (2/3) + + + #thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods

+++ It's always good to look back at previous projects, especially when the message is still relevant. The Underwater Project by @jors_truly & @marc_haers raised awareness about the use of single use items made from plastic. (1/3)
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#thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods

+++ It's always good to look back at previous projects, especially when the message is still relevant. The Underwater Project by @jors_truly & @marc_haers raised awareness about the use of single use items made from plastic. (1/3) + + + #thinkaboutplastic #oceans #throwawayculture #slowfashion #fairfashion #ecoandfair #thinkaboutplastic #purethoughts #puredenim #puregoods