In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion industry. In 2018 we have committed to the Global Fashion Agenda Commitment. In this post, you’ll learn what the GFA is all about and what […]
In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s one of the reasons why we love our shops. They tell our story and provide the consumers with good service, good products and have a […]
We’re proud to be a member of the ‘Alliance for Responsible Denim’ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The alliance brings key stakeholders and experts from the denim industry together. Among these are denim brands, suppliers and textile collectors. The goal of bringing everyone […]
One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed look on their denim. However, to give your jeans these fades, most washing techniques require a lot of water and chemicals. Fortunately, there has been a revolution when it comes to making your jeans look […]
We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an interior architect. It perfectly suits our likes and necessities. It is divided into different areas. We have our office area, where all production, communication and […]
Kuyichi x Seepje When you’re a parent, you take good care of your kids. […]
Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution and poverty they saw. The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly […]
A brand new Kuyichi collection is coming soon. This collection is made by our new supplier Soorty. Soorty is a manufacturer of denim garments, established in 1983 and located in Pakistan. And is a leading company when it comes to sustainability and innovation. They are a big company who work for several – denim – brands with […]
“The biggest threat to this planet is the belief that someone else will save it” The oceans are said to be under an unprecedented threat as never before with pollution, overfishing and the effect of climate change severely damaging the health of our oceans.The importance of a clean and vital ocean for us is immense; […]
Last month we did some shooting with a great team to photograph our new collection of sweaters and t-shirts. Find here some behind the scenes images made with a disposable camera.