Black Friday is just around the corner. Many brands are preparing for a huge devaluation of their goods. People are already on the lookout for the best deals and signs like “shop until you drop” are everywhere. Black Friday is annually ‘celebrated’ the day after Thanksgiving and the biggest starting signal for sale each year. […]
We’re very proud to announce the launch of a special recycling project that we did with one of our dear retailers, De Rode Winkel: The ‘Utrechtse Jeans’. It’s an exclusive special edition denim, made from old jeans that were worn by Utrechters (residents of our hometown). They were collected earlier this year and we recycled […]
“Take a stand”, “make a fist” and “be conscious in what you buy”. We can endlessly keep throwing statements, and for sure we will since the fashion industry absolutely needs that radical change, but how can we expect from you to make a conscious choice when the journey behind clothing items remains untraceable? On […]
Kiyuchu, Kichu – We’ve heard it all over the years. What is Kuyichi and what does our name mean? There’s a good reason why we chose it and to understand, we have to take a little dive into our heritage. Our journey started in 2000, on the cotton fields of Oro Blanco, Peru. When one […]
It’s Fashion Revolution Week. An important week, in which the entire sustainable fashion industry focuses on brands to become more transparent about their supply chain. Who make our clothes? Where are they sourced and produced? And, most importantly, under which circumstances? To us, ethical production and transparency aren’t things that we’ve started doing recently, […]
In this recurring theme, we will focus on our retailers. These are awesome idealistic places where you get to buy our Pure Goods. We value them a lot, because they tell our story, provide the consumers with good service and good products. For this week’s blog, we have interviewed Mimi Sewalski from Avocadostore, which is […]
We are excited to launch our latest collaboration: the KUYICHI X ANTOINE PETERS collection. We love Antoine Peters‘ positive view on the world and his conscious and exploring design approach. Great fit! The Dutch designer created a complete top collection for Kuyichi, celebrating our heritage and our common love for sharing optimism with the world. […]
The landscape of certifications can be cloudy. There are plenty when it comes to fashion and they are hard to tell apart. They do have an important role when it comes to organic cotton. Since organic is not a protected name, the certifications give a guarantee to you – the people choosing organic over […]
You might have already heard about our by Sympany by Kuyichi project that we launched last November. By joining forces with Sympany, a sustainable textile collector, we created two pairs of jeans together (Jenna for women and Jamie for men). There are quite some things that make this project very special. They are not only made in […]
You might have seen it during last season’s sales period: our final sale communication. The current sale season is almost over. We thought this is a good time to go into detail about why we don’t practice sale. We’ll discuss what the sale madness means for each of the parties involved. Let’s dive in! Let’s […]
