Our story

Originated from astonishment

Our journey started in 1998 in Peru, South America. The founders of Kuyichi, NGO Solidaridad, were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw. This had to change...

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Pure materials

At Kuyichi we take great care in the design of our pure goods focusing on the development of timeless products that can become your favourite. Not only do they have to stand the continuous change of trends, but they should also be worn until they tear. We choose high-quality materials and work on the longevity of our jeans constantly to achieve this. We love to give you some more info on the different materials and processes that we use.

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Pure production

We like to keep things clear and transparent. Transparency is the first step toward a sustainable supply chain. If you know where your products are produced, you can start to improve practices throughout the chain. We’re proud to work with every single one of our partners. That’s why we choose to explicitly name and explain all of our suppliers.

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unfashion industries

join us on our journey and infuse us with your ideas.

Unfashion the Industry
Ethically made to last since 2001