We're operating a different kind of fashion brand - focused on systemic change and full transparency. We choose practices that support this over over speed, growth, and newness. Here's what that looks like in practice.

final sale

Let’s put it mildly: sale is not our thing. Huge discounts, especially when done every few months, contribute to the devaluation of products a lot of people put their hearts and hard work into. That’s just not right for all the parties involved. Because what is the effect of the sale on the different parties in the supply chain? What does it do to you as a consumer? And why did we stop with the seasonal sale?

Why transparency is key

You can't fix what you can't see. If the journey behind your clothes stays untraceable, wanting change doesn't get you very far - there's no way to make a choice that actually matters. Transparency is what makes that choice possible.

how we work with our partners

Who makes our clothes? Where are they sourced and produced? And, most importantly, under which circumstances? To us, monitoring working conditions and transparency aren’t things we’ve started doing recently because the consumer demands us to. They are - and always have been - in our DNA. Why? Simple. Everyone deserves to know where their clothes come from. Here we go into more detail about supplier relations and how we work on this as a brand.

LET'S HIT THE BRAKES AND FIX THE FASHION INDUSTRY FOR GOOD

Fashion already went too fast for the earth to keep up, and the current COVID-19 outbreak is pushing us all over the edge. Entire supply chains are shut down, and collections aren’t sold. The pressure on brands, suppliers and retailers is heavier than ever, yet nothing seems to change. Future deadlines stay the same, and if we don’t do anything, the rat race to the bottom will create a deadly squeeze for everyone. We can’t keep up anymore. Our industry has to change to create a just system for everyone. We’ll tell you why.