You might have seen it on your tea bag or in the shop window: the B Corp logo. If you haven't seen it yet, you will likely see it everywhere after reading this blog. Because more and more companies are certified by B Corp. Although we support this positive movement and share its values, the B Corp certification is just not the right fit for Kuyichi. But what is B Corp, what do they stand for, and why is Kuyichi not B Corp?

What is the goal of B Corp?

At its heart, B Corp exists to redefine what it means to be a successful business in today's world. Rather than focusing solely on profit, the B Corp movement challenges companies to consider their impact on all stakeholders: workers, communities, customers, and the planet. The goal is to use business as a force for positive change. It's about creating a future where doing good and doing well aren't opposing forces, but two sides of the same coin, and that's a movement we can all get behind.