Since the 1980s, Black Friday has been the kickstart of the holiday shopping season. Shops would kick this off with high discounts the day after Thanksgiving. But what started as only one day has now become a week or even a month of crazy discounting. Single’s Day, Cyber Monday, the discounts pile up. Where will it stop?
How to become a conscious shopper
Trying to withstand Black Friday is only a small step. Fast-consuming inducing behaviours haunt our generation. Compared to older generations, we are known to buy more, wear less, and throw away even more. But our consumption behaviour is having a major impact on both the environment and the lives of the people who make our clothes. Huge discounts force you to buy mindlessly and contribute to the devaluation of goods many people put their hearts and hard work into. We want to speak out against this system that arouses dissatisfaction and is not making us any happier in the long run.
How to buy consciously
It is nothing but a pure tragedy that already unfair prices will hit rock bottom during Black Friday. One of the solutions for you as a customer is to buy less, and when you buy new stuff, choose consciously and buy what you love. Items that you can cherish and wear for a long-long time. So when you feel that the discount rush is getting to you. Stop and think. Are you ready to be part of the change? To let common sense speak? Will you skip Black Friday and help us unfashion the industry?
We decided to give back to our local community. If you’d like to help, you can find your local Voedselbank and how to help them out here. All donations, in the form of money or food, are welcome.