We are convinced that transparency is the basis for a responsible fashion industry. Transparency comes with accountability and an extra push to reach our goals. Today, we launch our Sustainability Report 2024, reflecting on our practices in 2023. This report explains how we design our products to minimise impact, how we work on circularity and what goals we have for the future. Join us in learning how Kuyichi is redefining denim and leading the way toward an Unfashioned Industry.

What is in our sustainability report?

Our sustainability report is divided into several sections. The sum of all these sections shows how we holistically look at sustainability. Hereby is a quick overview of the report contents:

Unfashion

Dive into our values, business strategies and message for the industry and you. It explains our ‘no-seasonal sales’ strategy, our mindset and how we give back.

Pure Design

Our garments are made to last, and much thought goes into this process.

We explain the considerations in designing our products, our use of certification, and how we finish our garments with buttons and other trims.

Pure Production

We outline our supply chain, transparency efforts, Fair Wear membership, and production countries. You can read our Social Report 2024 for more details on our efforts to improve working conditions in our supply chain.

Pure Materials

A deep dive into our material choices, from our material strategy and usage to the source countries and animal welfare. We are deeply committed to using eco-friendly materials in all our pure goods and explain our approach.

Circularity

In this section, we show our circularity efforts. It covers all ‘R-strategies’ defined to transform towards a circular industry. This includes our take-back system (Reuse), how we design for recyclability (Recycle) and how we opt for repairs in customer complaints (Repair).

Planet

Learn more about our work on minimising our environmental impact. We highlight our work to improve denim washes, our greenhouse gas emissions, and considerations for packaging.

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What are our goals?

The sustainability report concludes with a section discussing the risks identified in our supply chain and our goals to address them. We defined goals for wages and gender at our suppliers, recycled material use, and lifecycle assessments of our denim products. We reaffirm our mission to unfashion the industry by setting ambitious goals. We hope that our actions will inspire others to push for change. Specifics on our goals can be read in the report.

Why do we write a sustainability report?

Every year, we release a new Social Report and a Sustainability Report to show the world behind your clothing. By publicly reporting on our practices, we take responsibility for what is happening in our supply chain. It shows we are accountable for our values, goals, and commitments. Besides, only an informed consumer can make a conscious choice. We hope this report will teach you a thing or two about sustainable fashion along the way.