To move towards circularity, we need to make things last longer. That’s why Kuyichi and Indigo Ravens have joined forces to give ‘unsellable’ and previously worn denim a second chance. Garments that remain unworn are one of the biggest challenges of circularity. Since 2021, you can give back or repair your denim at the Green UP warehouse in Utrecht. Or find a unique upcycled denim item to love.

Hand in your old Kuyichi denim 

In a dedicated section of the basement, Petra van de Laar from Indigo Ravens makes the most beautiful, unique pieces out of Kuyichi denim. Petra collects, upcycles and sells the reworked denim collection.  

In the Kuyichi x Indigo Ravens shop, you can hand in your used Kuyichi jeans. Petra will make sure they will find a new purpose. She uses both these handed-in secondhand jeans and unsold pieces with minor defects. The collected items are then repaired or reworked into various unique items, from patchwork jackets to bucket hats or even made-to-measure items. You can find remade items to buy off the rack or discuss your preferences for a custom-made item. If you’re lucky, you can see her working her upcycle magic live in the store.