Linen: our European champion

What is linen?

Linen is a highly durable fibre made from the fast-growing flax plant. It is a natural bast fibre, meaning it comes from the outer layer of the plant's stem, in the same family as hemp and jute. Flax can grow in many climates but thrives in the cool, damp conditions of northern Europe. All our linen is farmed in France and Belgium, where the climate suits it perfectly.

The blue-flowering plant is naturally robust and pest-resistant, which means it needs few or no synthetic pesticides to grow. A plant that largely looks after itself.

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Is linen sustainable?

Yes, and here is why we use it.

European flax grows on natural rainfall alone and requires few or no synthetic pesticides, a crop that asks relatively little of the land it grows on. It is also one of the more efficient plants when it comes to what gets left behind. The long fibres become linen yarn. Shorter fibres go into industrial textiles. The woody core of the stem is used in construction materials. The seeds become linseed oil. Very little of the plant goes to waste.

The three-foot fibres give the fabric its natural strength. The longer a fibre, the stronger the yarn, which is why linen is so durable. It blends well with other natural fibres to further extend the life of a garment, and it is naturally moth-resistant, which helps it last even longer in the wardrobe. A good linen shirt, properly cared for, can be with you for decades. Prepare that shirt to be in your wardrobe for quite some time.

  • Yes, you can wash your linen pieces. We recommend handwashing or using a gentle machine cycle at low temperatures (30ºC) with a mild, eco-friendly detergent.

  • Absolutely. Linen is a lightweight, breathable fabric – perfect for keeping cool on warm days.

  • Like other natural fibres such as cotton or hemp, linen may shrink slightly when washed. To minimise this, wash it at low temperatures and skip the tumble dryer.

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