The switch to vegan denim in 2016

In 2016, we introduced our first vegan patch on the back of our jeans, made from Jacron. We wanted to stop adding animal material to our otherwise vegan products. Leather has a big carbon footprint as it comes from the carbon-intensive animal agriculture industry. Using jacron patches made our denim collection fully vegan. Jacron is a paper-like material, mainly made from cellulose from (recycled) wood pulp. Although we’re still very proud of this big decision, the Jacron patch did have a downside. They became less beautiful after several washes. So we kept looking for a better leather substitute.