Black Friday is one of the biggest shopping events of the year. A weekend of the year that many are looking forward to. Discounts and deals are part of the various promotions retailers offer during these three days. These promotions are strategically designed to attract the attention of customers, and when accomplishing it, they feel the need and urgency to participate in these excessive shopping sprees in order to save money. But is it necessary? We encourage you to read why you should not participate in this mass consumerism event and how to be part of the solution.

On Black Friday we go black

We need to unfashion the fashion industry. That's a fact, but why? The fast fashion industry depends on trends, globalisation, and making clothes easily available to consumers. There is no correct control of what is really needed in our closets. We’re often looking for short-term satisfaction over long-term quality. This is why prioritising conscious consumption is an essential part of change. We envision an unfashioned industry where massive production and excessive use of natural resources are no longer an issue.

On Black Friday, prices that are already priced low and unfair will be discounted for even less. Kuyichi has a policy of no sales. Kuyichi does not participate in Black Friday. We skip the craziness of the sales and instead donate part of our sales to humanitarian causes. We rather sell less and compensate with quality products, vision and customers who are committed to participating in the ‘unfashion’ transition with us. Black Friday is like any other day for us. The only way we turn black is by wearing the Forever Black styles made from TENCEL™ Modal Black fibres. TENCEL™ is a trademark of Lenzing AG. Black denim styles that will stay black even after 50 washes!

Check the Forever Black styles

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We support the earthquake survivors in Türkiye

In February 2023, a very powerful earthquake of 7.8 magnitude moved Türkiye. It was a shocking and devastating situation for everybody. There are still people affected by this natural disaster. They suffer from unemployment, economic and housing issues, or the inability to continue their education. Most of our suppliers are founded and located in Türkiye. Therefore, picking this cause felt like the logical choice. The relationship we have with our suppliers is crucial. Thus, we donated 10% of the Black Friday weekend revenues to those who need it. Additionally, for that weekend if customers subscribed or were already subscribed to our newsletter, the percentage was increased to 20%.

Ahbap Association

We are no experts when it comes to good causes in Türkiye. Therefore, we asked our suppliers located close to the affected region which cause we should put the donations to. Ahbap is the association that was recommended. Ahbap is a collaborative association aiming to provide help to those in need. They take care of providing shelter, food, and medical supplies to the ones affected. Their movement aims to contribute to modern and sustainable networks for assistance and protect culture at the same time.

Ahbap provides externally verified reports where their expenses are explained to the open public. We love this level of transparency and are confident that our donation will be used to do good. If you are not in need of any new pure goods, but do want to contribute; you are welcome to donate to help those in need through this link . The message during Black Friday is all about scoring good deals for yourself, but we challenge you not to lose your humanitarian side.

"If you buy new clothes, be sure they are what you need, not only for the sake of following trends"

Why you should not go mad during Black Friday

We want to educate consumers on how to be aware of the effects of fast fashion production. Taking into account the big impacts it can lead to, the consumption of natural resources and the massive creation of waste if there is no correct management of the end-life of our garments. If you buy new clothes, be sure they are what you need and not only for the sake of following trends. Try to support ethical and environmentally committed brands that bring positive value to the world. Let's unfashion the fashion industry together this coming Black Friday.