Kuyichi's history

Our journey started in 1998 in Peru, South America. The founders of Kuyichi, NGO Solidaridad, were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw. This had to change...

Solidaridad started collaborating with local cotton farmers, rewarding them and everyone involved in the supply chain for their hard work and stimulating them to produce fair and organic cotton without the use of toxic chemicals. However, no brands were interested in buying organic fabrics and end products at that time because it was too expensive. Kuyichi was born.

The perfect timeless jeans for everyone

Discover a wide variety of styles, fits and colours in Kuyichi's line of organic jeans for men and women. We perfectly combine style and sustainability, offering consumers eco-friendly options that don't compromise on style. The premium quality of Kuyichi jeans promises durability and comfort while helping to improve our planet.