About the end-of-life of your pure goods

Save your clothes from a landfill

One of the big problems of our current fashion industry is the big pile of unused and discarded clothing. About ⅓ of the clothing produced is never sold, not even in the sale. On top of that, 73% of all - used or unused - clothing is burned or ends up in a landfill. 

By thinking circularly, we can work towards an industry that the earth can handle. With your help, we will make fashion circular!

KUYICHI X INDIGO RAVENS

In the Green UP warehouse in Utrecht, you will find a Kuyichi x Indigo Ravens shop where you can hand in your used Kuyichi jeans. Petra van de Laar from Indigo Ravens creates the most beautiful, unique pieces from Kuyichi denim by collecting, upcycling, and selling the reworked denim collection. Read more

Trends are Circular give-back program

We launched a give-back program that allows you to keep fashion in rotation by returning your worn Kuyichi items in exchange for a store credit. Your worn items will be carefully repaired, refurbished, and sold again by us. This gives them a new life and keeps them out of landfills.