Being sustainable is not a feeling; it is in our DNA. We do not participate in (seasonal) sales and give you the time to make the right choice. Part of our sustainable DNA is the CORE Collection, iconic items that know no time, only quality and style.

What is the CORE Collection?

Our CORE Collection consists of timeless styles that go beyond seasonal trends. CORE means that these items are part of our permanent collection. They are constantly being replenished and are therefore available all year round. With the CORE Collection we want to combat overproduction and make the fashion industry more sustainable. That is precisely why the CORE Collection consists of items that last for years, thanks to their timeless style and high quality.

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How do we work with the CORE Collection?

Twice a year we release a collection that is a mix of CORE styles and seasonal items. The seasonal items are actually a survey of what the customer wants. Once or twice a year, we evaluate the CORE Collection. We look at the current CORE styles, which seasonal items can be added and what can possibly be removed from the collection. We base this on the demand from our retailers and consumers, among other things. This means that you partly determine what the CORE Collection consists of!

How is the CORE Collection sustainable?

The items from the CORE Collection are constantly replenished based on demand. This allows us to focus on products that are really needed and prevents overproduction. In this way, we hope to minimize unsold products and therefore also the storage spaces filled with products that are not sold. Because unworn clothing is one of the biggest problems in the industry. Fashion should stand for investing in timeless style and high quality, not for a culture of overconsumption and overproduction.