What is the IN PLAY collection? 

IN PLAY is not your average denim drop. We’ve taken post-consumer jeans and B-choice styles and turned them into something completely new. These pieces are designed and made with care in the Netherlands by the local denim experts of Future Future Apparel. With the help of designer Rebekka Bach, they were able to create a rich and unique collection. 

Working with reused materials isn’t the same as working with new fabrics – not every idea translates in the same way. That was part of the challenge, but also part of the fun. Every limitation pushed us to think more creatively, and that’s exactly what makes these pieces truly one-of-a-kind. Thanks to strong design and skilled craftsmanship, we found ways to make it work.

How to make In Play work for you 

To make you excited and gain inspiration, we created a 9-part Playbook, a digital guide that shows our statement pieces styled by a mix of different creators. Each one with their own look, their own story, and their own take on IN PLAY. You’ll see how even just one reworked piece can refresh your whole wardrobe. And change the way you see your clothes.