Why transparency is key

“Take a stand”, “make a fist” and “be conscious of what you buy”. We can endlessly keep throwing statements, and for sure we will since the fashion industry absolutely needs that radical change, but how can we expect you to make a conscious choice when the journey behind clothing items remains untraceable?

Where are my clothes made?

On November 12th 2019, we officially sealed the promise towards 100% transparency. Up until this day, we can not stretch the importance of this step enough. In the current fashion industry, it is total chaos when it comes to information about all attending parties in the production process. For example, the care label on your shirt might say ‘made in China’, but the yarn, cotton, buttons, etc., all likely have different countries of origin. This makes it very confusing for you, the wearer of the shirt.

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https://a.storyblok.com/f/165464/555x833/356162a02b/1400transparencypledge-2.jpg

Why is the Transparency Pledge important?

The Transparency Pledge is an international initiative founded by nine trade union federations and human rights organisations. One of the attending parties is the Clean Clothes Campaign, an organisation that stands for human rights in the garment supply chain. The train of thought behind the pledge is this: To resolve issues found in factories, brands must be transparent about where their garments are made to be held accountable. 

Why we signed the Transparency Pledge

Sharing the names and addresses of their factories will make it possible for organisations such as Clean Clothes Campaign to link the right brands to a factory where violations of international labour standards are found. The brand can be made accountable for these violations. The NGO, the supplier and the brand can then jointly work towards resolving the violations. This way, it is not only possible to improve the working situations of the people that make our clothes. It will also give you the information you deserve to know about the items that you are wearing.


Being clear about the production process has always been one of our main values. Since 2016, we have listed our suppliers, whom we are very proud to work with, on our website. Also, we open up about the materials we use in our sustainability report and try to give all the necessary information about our product on our website. This way, we try to inform the customer so that they can make their own informed choices. Does this mean we are there yet? No, there is always room for improvement! We would rather be honest than impressive. Therefore we signed the Transparency Pledge because we believe that showing true colours is the first step of many towards better practices in the garment industry.

"There is always room for improvement! We would rather be honest than impressive."

Transparency is still not a common good in the fashion industry. Brands are afraid that other brands will ‘steal’ their suppliers. Or even worse, they are unaware of where they are producing due to complicated supply chains or untransparent agents wanting to protect their supplier base. At Kuyichi, we want to show you with whom we work since we take great pride in our partnerships. We want to inspire all brands and organisations to commit to supply chain transparency and work towards an honest global fashion industry together.

Curious by whom and where our pure goods are made? We gladly refer you to our full suppliers list on our Pure Production page.

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