How to make your pure goods last

Want to know how to care for our clothes properly and at the same time contribute to a greener climate? Then you’re at the right address. We take responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can also make a difference! We want to give you wash & care tips to live by, along with an explanation of the care label icons, and some more specific advice on how to take care of your items according to the materials used in our products. We hope this provides a complete overview and supports you in your use phase so that you can enjoy your items for as long as possible!

10 wash & care tips

Always check the care label first
Don’t wash too much, instead try to hang your garments outside more often
When using a washing machine, make sure that you go for a short, cold(er) washing program
Sort clothing items by color when doing laundry to preserve colors longer. Especially during the first few washes, denim may still bleed some color. For extra protection, you can use color catcher sheets
Do not overload your washing machine and dose your - preferably natural and sustainable - detergent to prevent wash marks
Choose a lower spinning speed
Never use fabric softener. This weakens the fibres and accelerates the process of tearing
It’s better to opt for a hand wash. This will treat your garments delicately but also saves water
Let your garments air dry, but out of the sun
Go for steaming instead of ironing

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How to read your care label?

Washing

Hand in a tub symbol: hand wash with a maximum temperature of 40°C
Tub symbol: garment can be washed in the washing machine
Number in the tub symbol: maximum temperature
Bars underneath the tub:
- No bar: normal process
- One bar: mild process
- Two bars: very mild process
Symbol with cross: do not wash

Drying

Circle inside a square symbol: tumble drying is possible
Dots inside the symbol:
- 1 dot: low temperature, exhaust temperature max. 60°C
- 2 dots: normal temperature, exhaust temperature max. 80°C
Symbol with a bar inside the square: flat drying
Symbol with cross: do not tumble dry

Ironing

Iron symbol: garment can be ironed at any temperature
Dots inside the symbol:
- 1 dot: temperature of 110°C
- 2 dots: temperature of 150°C
- 3 dots: temperature of 200°C
Symbol with cross: do not iron

Bleaching

Triangle symbol: any bleaching agent is allowed
Stripes in the triangle symbol: only oxygen and non-chlorine bleach allowed
Symbol with cross: do not bleach

If you don’t see the symbol that you’re searching for, click here to find out more

care guide for our pure goods

Denim

Real denim lovers never wash their jeans. So don’t wash your jeans too often
Hang your garment in the bathroom while taking a shower to steam and clean it in a responsible way
Wash your jeans inside out to prevent their colour from fading
Close buttons and zippers before putting them in the washing machine
Never put your jeans in the dryer. Leave them to dry in the air, and make sure they’re not drying in the sun to prevent the colour from fading. If you can’t put them anywhere else, turn them inside out, so the sun doesn’t discolour them

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Dry Denim

Try not to wash your dry denim for at least 6 months
Just hang your jeans outside and let the wind do its thing
Hang them in a room with a lot of steam, for example, in the bathroom while showering
Use denim refresher sprays. Our favourite is from DFNS
The best way of washing any denim is to soak your jeans in cold water and add a dash of vinegar to best preserve the indigo colour
Stretch your jeans out while they are still damp
Wear it, Live it, Tear it, and Repair it

Find the DFNS Denim Refresher spray here

Dry Denim

Try not to wash your dry denim for at least 6 months
Just hang your jeans outside and let the wind do its thing
Hang them in a room with a lot of steam, for example, in the bathroom while showering
Use denim refresher sprays. Our favourite is from DFNS
The best way of washing any denim is to soak your jeans in cold water and add a dash of vinegar to best preserve the indigo colour
Stretch your jeans out while they are still damp
Wear it, Live it, Tear it, and Repair it

Organic cotton garments

Wash at 30°C
Use a natural and sustainable laundry detergent
Wash with similar colours and inside out
Before drying, shake or stretch your garments to remove wrinkles
Avoid tumble-drying and hang your garments to air-dry. Make sure they’re not drying in the sun to prevent colours from fading. If you can’t put them anywhere else, turn them inside out, so the sun doesn’t discolour them

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Linen and hemp garments

Wash at 30°C
Use a natural and sustainable laundry detergent
Wash with similar colours and inside out
Wash on a low cycle to prevent it from shrinking, and wrinkling
Before drying, shake or gently pull at the sleeves, plackets and side seams to remove wrinkles
Avoid tumble-drying and hang your garments outside
Due to the poor elasticity of linen and hemp, it wrinkles quite easily. However, this is also part of the look! If you want, you can go for steaming instead of ironing for your more formal styles

TENCEL™ modal and lyocell garments

Wash at 30°C
Use a gentle cycle like the wool wash cycle
Use a natural and sustainable laundry detergent
Wash with similar colours and inside out
TENCEL™ items are soft already, so don’t use fabric softener. These weaken the fibres and are harmful to you and the environment.
Avoid tumble-drying and hang your garments outside
Before drying, shake or stretch your garments to remove wrinkles
If your items wrinkle, use a steamer instead of an ironer
Don’t use any harsh stain removers but try to apply wool detergent and gently dab the stain

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Recycled Synthetics

Wash at 30°C
Wash with shorter cycles
Use a natural and sustainable laundry detergent
Use an eco-friendly laundry bag to prevent the release of microplastics into the water, such as the Guppyfriend.
Reduce the rotation speed to avoid friction and shedding of the garments
Use a fuller load of garments to prevent them from shedding and releasing microplastics into the water
Don’t mix tough fabrics with your recycled synthetic fabrics. This reduces the breakage of your fibres
Avoid tumble-drying and hang your garments outside