Cotton in conversion is the fibre produced during the transitional period from a conventional cotton farm to organic cotton production. This process takes up to three years, in which farmers follow organic farming practices and focus on soil health. However, the cotton fibre is not yet certified as organic. By supporting farmers in converting to organic cotton, we rebuild the relationships in our supply chain and can directly contribute to positive change in the field. We started our first cotton in conversion project with our Turkish denim mill Bossa in 2022. Let's make the switch!