YOU'VE FOUND YOURSELF AN ORGANIC COTTON JEANS, HOORAY!
Organic cotton is the fibre that we use the most, over 80%. All the virgin cotton we use is fully organic and GOTS-certified. By using organic cotton we protect the local environment, biodiversity, the farmer and the workers. Some benefits summed up:
The benefits
Synthetic pesticide-free
Organic farming practices eliminate the use of synthetic pesticides and artificial fertilisers. No nasty pesticides on your cotton.
Healthy for water & soil
No nasty pesticides will leach into the soil or groundwater. Rebalancing the soil will also help it retain water longer, decreasing irrigation.
GMO-free farming
There is no human meddling in seed genetics. GMO-free seeds are cheaper and don't need expensive pesticides. Organic farming and rotation cropping support farmers' livelihoods.